Guide
Reviews
How reviews work after a sale: both sides review, they're revealed together, and buyers may add a follow-up later.
Only buyers who completed a sale with you can review you, so every review on your page comes from a real sale.
After a sale
When a request is marked completed or an order completes, you and the buyer are both asked for a review.
- Double-blind: neither side sees the other's review until both are in, or the review period ends. Until then, you can change yours.
- Ratings: only the overall rating (Poor to Excellent) is required. The parts (communication, health, honesty and accuracy, and so on) are optional, and buyers can add up to 4 photos.
- Your review of the buyer helps other sellers: they see a buyer's average rating from sellers.
Reviews you still have to write are listed under Reviews to write on your dashboard's overview, with the date each closes. You can also open the request or order and choose Review this buyer.
Follow-up reviews
For some kinds of animal, buyers are asked for a short follow-up review some months after the sale, to say how the animal is doing. It's published as soon as they submit it. Whether there's a follow-up depends on the kind of animal.
Replying
You can Reply publicly to a review of you. Keep it calm and factual: buyers read replies too.
Problem reviews
Use Report this review if a review breaks the review policy (for example, it's abusive or about another sale). Staff decide; a removed review says it was removed by PerfectPal, with the reason. Staff don't remove reviews for being negative.
Your rating counts toward becoming an established seller. See Trust levels and labels.
Updated October 19, 2026
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- Badges explainedWhat verification badges are, how to apply, renewals, and the "Verified breeder" mark.
- PermitsList species that need a permit where you live, once staff approve your permit for those species.
- Video checksWhen staff book a video call to check your facility for a badge, and how to join it.
- Get identity verifiedVerify your phone, then finish card payment setup or send your ID, to move from "New seller" to "Identity verified".